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New Grad Program - Senior Specialist I, Social Media Content (12 Month Contract)

Samsung

On-site 🏢 25 April
Marketing & Digital Media
2050 Derry Rd W Mississauga, Canada 🇨🇦

Position Summary

At Samsung Electronics Canada, we take pride in the creativity and diversity of our talented people – they are at the forefront of everything we do. Their skillset and mindset drive our continued success. We want the best of the best at Samsung to join our team, not just those who fit into our Culture but those who will ADD to our Culture and make Samsung an even better place to work. Did we catch your attention yet? If you want to work for one of the most recognized brands in the world and one of the Top 100 Employers in Canada...and have a ton of fun…. then please keep reading! Our Perks: • Competitive Salary • Employer paid Medical and Dental coverage from day one• Fantastic employee discount on all Samsung products • Employee Referral program- we want great talent like you!• 4-day in-office work schedule Monday through Thursday – with Friday remaining a flex day to work from home• Access of Samsung U for 24/7 online learning • Virtual Pet Care-to ensure the well-being and health of your beloved furry companionsThe incumbent will be a storyteller, with a creative with a keen eye for detail. This role requires someone who loves to create trending and engaging social media content on key platforms such as TikTok, Instagram and YouTube through unique storytelling. This role will play a key role in creating engaging and inspiring content across a range of Samsung Canada owned social media channels showing products across Mobile Experiences (MX), Consumer Electronics (CE), Direct to Consumer and Corporate Marketing divisions. With this role working across multiple divisions, effective working relationships will need to be managed with various internal teams and external agencies.The implications of this role are considerable, including the continued growth perception of Samsung as a youthful, trendy and premium lifestyle consumer electronics brand – a brand that matters to Canadian Gen MZ.

Role and Responsibilities

Essential Duties and Responsibilities:

Developing & Capturing Local Social Content (90%):

  • Responsible for designing and producing compelling local social media content (photography or video including social copy) from conception to delivery across varies LOBs (Mobile Experiences, Consumer Electronics, Direct to Consumer and Corporate Brand) and locations (studio, events, stores, etc.) for varies social platforms.
  • Build and present creative concepts to relevant stakeholders (brand and legal) to gain approvals ahead of content production. Once approved, produce assets and gain necessary approvals before posting content on @SamsungCanada handles.
  • Generate and edit engaging content daily (ex. original text, photos, videos, audio and news).
  • Research audience preferences and discover current social media trends.
  • Collaborate with influencer(s) as required for them for branded content opportunities.
  • Attend live events as required to capture on-site content for partnerships.

Localizing Global Social Content (10%):

  • Review and follow monthly global social media calendars & playbooks for organic content.
  • Determine how global content fits within local content calendar, maintaining level of support for product and corporate mandatory content based on direction from relevant stakeholder.
  • As required from brand leads, edit copy and titles to ensure legal compliance.
  • Manage inbound requests by standardizing content requirements from all relevant stakeholders for efficient and timely posting of content.

Skills and Qualifications

Requirements:

Education:

  • Undergraduate or College Degree in Marketing, Communications, or related field preferred.

Experience:

  • Agency experience a plus, as well as creating (either through capturing and editing video content or using stock photography) or adapting global content to best maximize the performance and engagement of content through brand owned social platforms.
  • Content experience - must understand and have produced social-first content across key platforms (TikTok, Instagram, Pinterest & YouTube) adhering to platform content best practices to guide production of creative assets.
  • Live and breathe “social media culture” – knowledgeable and up-to-date in different social trends, pop culture and best practices.
  • Expert in capturing videos using DSLR camera or mobile device & online recording techniques.
  • Excellent skills in the Adobe Creative Suite (Photoshop, Illustrator, Indesign, After Effects, etc.).
  • Proficiency in Adobe Photoshop is MUST.
  • Technical production skills and experience (ie. Adobe Photoshop, Premiere Pro, etc.).
  • Experience working with influencer(s) to produce branded content.
  • Experience using Sprinklr or other social media platform to schedule and publish content.

Samsung is an equal employment opportunity employer.

Samsung has an accommodation process in place and provides accommodations for job applicants with disabilities as appropriate. Assessment and selection materials and procedures can be made available in accessible formats and methods as appropriate. If you require a specific accommodation because of disability or medical need, please let us know when selected to take part in our recruitment process so that reasonable arrangements can be made for the appropriate accommodations to be in place as you move through our process.

We thank you for your interest in working for Samsung. Only candidates selected for an interview will be contacted.

Please note that we reserve the right to remove or modify job postings at any time.

#LI-DJ1

#LI-Onsite

#INDM

* Please visit Samsung membership to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click here.

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